Let Jairus Popp Productions create stories around your company, product, brand and more. Below are some of the latest Video statistics, gathered by industry leaders, on why you SHOuld be using Video in your marketing!

• 90% of video marketers say video has helped them increase brand awareness.

• 72% of consumers prefer to learn about products through videos

• Video usage equates to 65% of internet traffic

• 87% of individuals believe that the quality of a video can affect the overall level of trust that they have in a brand

• In 2023, there was a 24% increase in video traffic

• ‍89% of shoppers want more videos from brands in 2024

• 88% of marketers say video is an important part of their marketing strategy

• 44% say they’d prefer to watch a short product or explainer video

• 52% of companies create videos to educate their audience

• 75% of people watch short-form video content on their mobilE

• 91% of people have watched an explainer video to learn more about a product 

• 69% of consumers believe a product demo best assists them when making a purchase 

SOURCES: SocialPilot, Wyzowl, Wistia, PR Newswire,